Vanitha Poojary

About Vanitha Poojary

Think-learn-apply-evolve - the mantra • The journey is as important as the goal • There are no problems, only solutionsI am a digital marketing and content strategist, leader and journalist with over 2 decades of rich experience in structuring and mentoring teams toward excellence in digital marketing strategy, thought leadership content and branding. In my sphere, I influence and improve - performance, productivity and effectiveness. Individual contributor, team player, subject matter expert and leader, I am all that and more. I fill the space I get, in the best way possible.• I have delivered some of my best work at Eka Software Solutions, NetiApps Software, Aricent, IBM India, MSN India – India Syndicate, Deccan Herald, Times of India as well as CMR Institute for Media and Management Studies.• I specialize in Digital Marketing, Content Development and Marketing Strategy and Brand Management (Reach, Relevance and Ranking), Thought Leadership (Content Formats, Content Creation and Content Marketing Tactics), and Demand Generation through Digital campaigns (Prospects)

Experience

1. Head of Brand & Content Marketing

   Tata Tele Business Services

   Feb 2026 — Present · Bangalore, IN

   Driving the brand, content, and go-to-market narrative across products, industries, digital channels, and sales enablement. Responsible for shaping clear, customer-focused messaging, leading content strategy and execution, strengthening brand consistency, enabling internal teams with high-impact content, and supporting business growth through campaigns, SEO, social media, website content, and market-facing storytelling.

Education

• St Agnes College, Mangalore

  Bachelor's Degree, Microbiology, Zoology and Chemistry

  1993 — 1996

• Mangalore University

  Master's Degree, Master's in Mass Communication and Journalism

  1996 — 1998

Skills

• Journalism
• Digital Strategy
• Social Media Policy Creation
• Marketing Management
• Internal Communications
• Marketing Communications
• Creative Writing
• Management
• Social Media Communications
• Corporate Social Responsibility
• Team Management
• Corporate Branding
• Corporate Communications
• Customer Relationship Management (Crm)
• Social Media Marketing
• Blogging
• Content Strategy
• Social Content
• Marketing Strategy
• Web Content Management
• Content Development
• Strategy
• Digital Marketing
• Crm
• Corporate Website Management
• Social Media
• Web Content Writing
• Editing
• Web Content
• Technical Writing
• Copy Editing
• Marketing
• Content Management
• Social Media Analytics
• Editorial Consulting
• Brand Awareness
• Social Media Measurement