Vanitha Sushma
Design Manager @Tekion (CRM & AI) | Specialising in UX/UI | 10+ years experience | B2B SaaS & AI | Ex - Genpact, Wipro
- Role
- Design Manager at Tekion Corp
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vanitha Sushma
Hello, I\'m Vanitha, a Bangalore-based designer passionate about crafting user-centric designs that enhance the user experience.With a master’s degree in Design from the University of Creative Arts and a bachelor’s degree in Applied Arts from the College of Fine Arts, I bring a unique blend of creativity and technical skills to my work.Currently, I am leading the design efforts for the CRM module in Tekion, where I manage the entire UX process from inception to product delivery across multiple platforms. I lead a dynamic team of 5 designers, collaborating closely to drive innovation and ensure seamless user experiences. My 10+ years of experience enable me to tackle complex challenges and deliver successful products. My strengths lie in user research, interaction design, and visual design.Feel free to reach out for collaborations or discussions at v••••••••@gmail.com
Experience
Design Manager
Jul 2023 — Present · Bengaluru, IN
Leading the design team for CRM Module, from concept to completion, ensuring consistent behavior and an easy-to-use user interface across CRM product- Collaborated with cross-functional teams to incorporate AI technology into the Smart Communication & AI feature, enhancing user interactions, saving sales agents 30-45 minutes per day and reducing response times by 41%- Conducted extensive user research and usability testing to inform design decisions, ensuring the product met the needs of both sales agents and customers- Worked closely with the engineering team to identify usability problems, conducting UX audits for every feature and ensuring seamless handover of designs- Created flows and prototypes instead of individual screens, attaching videos of interactions to Jira for effective communication with product and engineering teams- Held daily meetings with the team for reviews, feedback, handoffs, issue resolution, and brainstorming to ensure the best design decisions- Led a team of 5 designers, providing guidance and mentorship, fostering a collaborative and innovative design environment.
Education
College of fine arts
Bachelor of Fine Arts (B.F.A.), Design and Applied Arts
2010 — 2013
University for the Creative Arts
Master of Arts - MA, Design
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