Vanita Rathod
Senior manager, Analytics
- Role
- Senior Manager, Analytics & Insights at Oracle
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vanita Rathod
Results-driven data analytics leader with 18+ years\' experience, including a decade in…
Experience
Senior Manager, Analytics & Insights
Apr 2021 — Present · Bangalore, IN
Key Deliverables:Lead and manage a team of 4 members for the delivery all web analytics projects for technical implementationProvide oversight to analytics projects and analytics team, and perform key activities such as obtaining business requirements, defining key performance metrics for the business and architecting technical specificationsCreate JavaScript solutions using Adobe DTM and data layer solutions for analytics trackingMonitor, drive quality assurance aspects with cross-browsers, via testing and troubleshooting web analytics & tags, deployments and post-production quality assuranceDevelop industry-best standards and publish weekly/monthly executive dashboards/reports for business-driven insights using segments, workspaces, data warehousing, report builder and ad-hoc analysisDeliver event tracking, metrics, key performance indicators and click stream datasets, as well as enhance eCommerce tracking via page views, visits and eventsImplement, configure Adobe Analytics Reporting Suite that leverages digital analytics data from multiple and disparate digital propertiesCreate and manage groups, product permissions & user roles for DTM and Adobe Analytics, Report Suite, set up evars, props, define processing rules, marketing channels rules, BOT rules, spikes, and build data aggregation models using SAINT classification.Key Initiatives & Contributions:Pioneered Java Scripting solutions for Oracle websites, including internal/external sites, mobile applications analytics, with customised features and unique tracking implementationTranslated business questions into actionable analysis through analytics implementation to improve client experience, optimize market efforts and drive incremental salesDefined and implemented an effective analytics solution design reference to enable efficient data management and analysis throughout digital properties
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