Vanina Nikolova
Sr Staff Product Manager - Product Analytics at ServiceNow
- Role
- Senior Staff Product Manager - Product Analytics at ServiceNow
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Vanina Nikolova
Always curious about how data shapes user experiences. At ServiceNow, I\'m currently enjoying optimizing product and feature adoption and empowering us to measure the value our GenAI features deliver for our customers. Eager to explore new frontiers and collaborate with passionate minds to build intuitive products.
Experience
Senior Staff Product Manager - Product Analytics
Feb 2022 — Present · Santa Clara County, CA, US
Managing Product Usage and Adoption portfolio: facilitating data-driven decision making across product management to optimize user adoption and product success, prevent downsell, increase customers engagement and satisfaction. Developing and managing analytical frameworks, KPIs, dashboards, serving over 4K internal users. Collaborating with stakeholders: liaising with business, engineers, analysts, and product owners to translate data insights into actionable strategies.
Education
Jacobs University Bremen
Master's degree, Global Governance and Social Theory
2004 — 2006
American University in Bulgaria
Business Administration and International Relations
1999 — 2001
The University of the South
B.A., International Relations and Political Studies
2001 — 2003
Skills
- Microsoft Excel
- Web Analytics
- Net Promoter Score
- Online Advertising
- Analysis
- Google Data Studio
- Analytics
- A/B Testing
- Webfocus
- Omniture
- Postgresql
- Spss
- Salesforce.com
- Statistics
- Mysql
- Google Analytics
- Photoshop
- Data Modeling
- Conversion Optimization
- Business Analysis
- Pgadmin
- Data Analysis
- Strategy
- E-Commerce
- Agile Methodologies
- Management
- Portrait Photography
- Sql
- Business Intelligence
- Market Analysis
- Google Tag Manager
- Data Mining
- Vba
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