Shivani P.
Product Marketing | CRM Marketing | Product Management | Growth Marketing at Airtel | Delivering Results through Full-Funnel Digital Marketing Solutions
- Role
- Assistant Manager at airtel
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivani P.
Growth & CRM Marketing Specialist with 5+ years of experience driving user…
Experience
Assistant Manager
Oct 2024 — Present · Gurugram, IN
I executed targeted marketing campaigns across key app placements to drive product growth and feature adoption by leveraging Airtel’s internal CRMs, including CMS and V-MAX. I monitored real-time campaign performance through in-house dashboards, Power BI, and other analytics tools to track key metrics such as CTRs, CVRs, and user funnel drop-offs. By identifying high-performing audience cohorts and user segments, I optimized campaign targeting and personalization strategies to enhance impact. Additionally, I ran A/B tests and multivariate experiments to measure the influence on user behavior, app feature usage, and revenue KPIs. To ensure data-driven decision-making, I prepared weekly performance reports and business insights that supported leadership in planning roadmaps and strategic initiatives. Notably, I boosted international roaming subscriptions by optimizing campaign targeting, refining messaging, and enhancing in-app placement strategies.
Education
Dr. B. R. Ambedkar University, Agra
Master of Arts - MA
2013 — 2015
Dr. B. R. Ambedkar University, Agra
Bachelor of Arts - BA
2010 — 2013
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