Kalaivani Ravichandran
SEO Manager at GimmeGamma | Digital Marketing Strategy | International & eCommerce
- Role
- Digital Marketing Manager at GimmeGamma
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Kalaivani Ravichandran
Accomplished SEO Manager and Strategist employing various tactics and techniques to…
Experience
Digital Marketing Manager
Jun 2021 — Present
Working closely with Client Services and Project Management teams to stay on budget and within agreed timeframes.Managed SEO and SEM campaigns, optimizing keyword performance and reducing cost-per-click (CPC) by 15% Created and executed email marketing campaigns, achieving a 20% increase in open rates and a 10% increase in click-through rates (CTR).Led the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel (+5%).Developing and implementing new content creation strategies to increase engagement, generate leads and drive online traffic to a number of client projects.
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