Vanetta Mayers
Head of Us Performance Marketing & Affiliates, Myprotein North America @THG
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WORK HISTORY
Head of Us Performance Marketing & Affiliates, Myprotein North America @THG
New York, NY, US
Decentralize performance marketing for North America providing local oversight and process development for full-funnel strategy, budget management, campaign execution, testing and analysis Oversee management of paid search, paid social, SEO, YouTube and Discovery channels which drove a combined 27% YOY growth YTD Optimize affiliate marketing campaigns to increase conversion rate by 5 percentage points and sale active affiliates by 6% Partner with Google account team to develop comprehensive strategy to gain regional market share
EDUCATION
Morgan State University
Bachelor’s Degree, Telecommunication Studies - Television Production
ABOUT VANETTA MAYERS
Experienced digital marketing leader, team builder and strategic thinker with an entrepreneurial and collaborative mindset.
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