Justin K. van Estenberg
Senior Leader | Marketing Technology | Marketing Operations | Process Improvement | Data Management | Digital Marketing
- Role
- Director, Marketing Technology & Operations at UPMC Health Plan
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Justin K. van Estenberg
Innovative marketing technology leader with 10+ years of experience driving digital transformation, operational excellence, technology roadmaps, and measurable growth for global organizations. I specialize in building high-impact MarTech ecosystems, optimizing cross-functional collaboration, and leading large-scale initiatives across healthcare and technology industries.Currently at UPMC Health Plan, I lead a team of nine in delivering scalable marketing operations across 60+ platforms, including Adobe Workfront and Salesforce Marketing Cloud. Act as a product manager while championing a SAFe agile transformation to focus on prioritization of work and improving go-to-market speeds.In past roles at Black Box and Philips Healthcare, I led global teams, unified fragmented digital environments, and delivered multi-million dollar savings through system integrations, vendor renegotiations, and eCommerce growth strategies.What drives me? Empowering teams with the right tools, data, and workflows to do their best work — and ensuring that marketing becomes a measurable engine of business growth.Let’s connect if you’re working on: • Scaling marketing operations • Building a data-driven MarTech roadmap • Implementing AI solutions to improve operational efficiency • Bridging the gap between marketing, IT, and product • Elevating marketing performance through automation and analytics
Experience
Director, Marketing Technology & Operations
Jan 2022 — Present · Pittsburgh, PA, US
Education
Duquesne University
BS, Computer Systems Technology
Duquesne University
MS, Leadership and Information Technology
Skills
- Website Development
- Leadership
- Product Marketing
- Social Media Marketing
- Training
- Sharepoint
- Html
- Google Apps
- Vendor Management
- Web Analytics
- Desktop Support Management
- Project Management
- Trade Shows
- Help Desk Support
- Av
- Coldfusion
- Management
- Team Building
- Strategy
- E-Commerce
- Marketing
- Digital Marketing
- Marketing Automation
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Relationship Management (Crm)
- Digital Strategy
- Email Marketing
- Omniture
- Web Development
- Digital
- Eloqua
- Business Analysis
- Online Marketing
- Integration
- Mysql
- Salesforce.com
- Web Design
- Web Project Management
- Healthcare Information Technology
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