Vanessa Ferreira
Digital Strategy & Product Analytics Lead, Assistant Vice President @Citi
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WORK HISTORY
Digital Strategy & Product Analytics Lead, Assistant Vice President @Citi
New York, NY, US
Digital Strategy Product & Analytics Lead, part of the Global COO Office, an org responsible for setting the multi-year business strategy, achieving sustainable revenue growth and best-in-class client experience • Serving as Global Digital Team lead responsible for developing and guiding business analysts in the delivery of yearly team/individual performance targets • Act as global digital lead, managing key senior stakeholder relationships and leveraging tech and product partners to develop/ influence digital products, initiatives, and multi-year roadmaps • Manage and lead strategic initiatives across digital spectrum, developing recommendations to the leadership team by analyzing strategic questions, developing and analyzing data, identifying priorities, and aligning with cross-functional partners • Lead the data mining and delivery of monthly global product engagement metrics to COOs reporting on communication and digital solution analytics on performance to best drive KPIs • Serve as strategy product manager owning the ongoing maturity diagnostic of existing private banking product and feature capabilities to identity opportunities for enhancements or adoption campaigns that maximize ROI through an improved client experience, internal efficiencies, and cost reduction • Reengineered technology governance and prioritization practices to better align with business priorities, designing and leading new process execution for program serving as Intake Business Owner, leading team of analysts for demand management and requirement delivery • Support ideation and drive of strategic and BAU initiatives to execution through SDLC practices • Partnered with Tech to assess sizing, roadblocks and regulatory challenges in Digital Roadmap • Pitched the bank’s digital platform capabilities to high and ultra-high net worth prospects as a key pillar of the value proposition resulting in new client acquisition
EDUCATION
Rutgers, The State University of New Jersey
Bachelor’s Degree, Management Information Systems, General
ABOUT VANESSA FERREIRA
Ambitious, curious, and driven by challenging the status quo. Experienced professional in supporting business, and digital stakeholders ranging from strategic advisory, to tactical, as well as in support functions (creative, project management, data strategy, technology, and analytics). My specialty lays in taking initiative and working cross-functionally, to best execute programs from start to finish across various digital platforms, working closely on defining how to create synergies between data, technology and business for an aligned digital business strategy. Attuned to the needs and vision of Business and product sponsors. Working on how best to leverage digital technology and data analytics to drive business performance and best in class client experiences. Data and Digital enthusiast passionate about the intersection of Information,Design and Execution of Technology strategies. I believe the data we collect is only as valuable as the insights we surface from it, and how well we can tell those stories. My work is about pushing the visualization status quo to empower decision makers and reveal critical truths in the data to help define, prioritize and execute strategic initiatives that best serve end users.
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