Vanessa Tiongson

About Vanessa Tiongson

I\'m a purpose-driven, results-oriented marketing executive with 20+ years of experience leading brand, content, digital, and communications strategies across industries—from global lifestyle and luxury brands to mission-driven nonprofits. My expertise lies in advancing profitability, brand value, and customer engagement through compelling storytelling, full-funnel marketing, and bold leadership.I’ve led award-winning campaigns, launched impactful initiatives, and built high-performing teams that drive business growth and social impact. Known for balancing strategic vision with hands-on execution, I have deep experience in omni-channel B2C and B2B marketing, public relations, and business development across both domestic and international markets.Most recently, I serve as Chief Marketing Officer at Management Leadership for Tomorrow (MLT), a national nonprofit committed to advancing economic mobility and building inclusive, meritocratic workplaces where everyone can thrive. Prior to that, I helped position Upstream as a thought leader in the circular economy and reuse space, elevating the organization’s brand, audience, and partnerships.Earlier in my career, I led U.S. marketing for Air France-KLM, where I championed immersive and sustainability-focused campaigns, and managed customer loyalty and retention for major media brands at Time Inc.As a team leader, I’m committed to developing talent, leading with emotional intelligence, and creating inclusive, high-performance cultures. I thrive in dynamic environments and bring agility, curiosity, and accountability to every challenge. Areas of Expertise- Brand Strategy & Development- Content, Social & Influencer Marketing- Digital Marketing (SEO, SEM, Email, CRM, CDM, Mobile)- Thought Leadership & Executive Communications- Public Relations & Media Strategy- B2B & B2C Campaigns- Product & App Development- Subscription & Performance Marketing- P&L Management & Forecasting- Business Intelligence & Analytics- Market Research & Consumer Insights- Global Business Development- Talent Management & Team Leadership Open to freelance, consulting, or fractional leadership opportunities in NYC or remote. Let\'s connect: v••••••••@gmail.com

Experience

1. Chief Marketing Officer

   Management Leadership For Tomorrow

   Oct 2024 — Present · New York, NY, US

   MLT is a nationally-recognized nonprofit dedicated to increasing economic mobility and building inclusive, meritocratic workplaces. The organization works with predominantly low-and moderate-income college students each year to help them achieve economic mobility and partners with more than 200 major companies on their talent strategies. Today, MLT employs 300 people and for over 20 years, has developed senior leaders, with alumni following in their footsteps across the corporate, nonprofit, and startup arenas. Learn more at mlt.org.

Education

• The Kew-Forest School

  High School Diploma

• Columbia University

  Bachelor of Science (B.S.), Industrial Engineering and Operations Research