Vanessa Soto
Strategic marketing leader | Advertising & brand marketing | Leader of cross-functional creative & technical teams | Coach & mentor
- Role
- Marketing Director, Cohorts at Charles Schwab
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Vanessa Soto
As a kid, I was the oldest of my dozen+ cousins, and I would coordinate everyone’s outfits and get them all to put on a show at Christmas. In high school, I rose quickly to the rank of editor-in-chief of the school newspaper, completely comfortable overseeing an entire staff and weekly production at 17. When I’m at my best, you’ll still likely find me leading a team to produce a creative product. In those early years, I learned a lot about how to get work done on deadline and on budget, how to manage challenging creative personalities (be they cousins or the editorial page editor), and how totally worth it, it is to pay attention to every single detail even if other people might not agree. At Berkeley, I majored in Pop Culture. After I graduated I moved to San Francisco, looked around, and wondered what the heck I was going to do for a career. One day I answered a job ad that proceeded to open the doors to a career in advertising and marketing where every single day since, I’ve spent coordinating “outfits” galore and managing many a creative personality. Me at my best.Lately, you’ll find me leading a cross-functional team tasked with delivering integrated cross-channel programs to support the client transition from TD Ameritrade over to Schwab. I oversee our transitioning client website, public site communications, and year one new client experience.I also love to mentor and coach others. It’s one of my favorite things to do — especially, when I see something in someone that they don’t see in themself. I’d like to keep doing more of that.
Experience
Marketing Director, Cohorts
Dec 2024 — Present · San Francisco, CA, US
Leading high-vis marketing programs to support key business priorities aligned to distinct client cohorts.
Education
University of California, Berkeley
Bachelor of Arts (B.A.), Interdisciplinary Studies Field Major, American Pop Culture
Notre Dame de Namur University
Master of Science - MS, Clinical Psychology
2027
San Francisco State University
Extended Education, Core Strengths Coaching (Positive Psychology)
2013
Certified Life Coach Collective
Certified Courageous Coach, Life Coaching & Career Coaching
2014
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