Vanessa Sinclair

About Vanessa Sinclair

Growing up, you would find me discovering new adventures every day. I could be swimming in a lake with friends or reading a book. I had an array of interests and always wanted to try something new. Years later, I still seek out and enjoy new adventures; this is a trait that has shaped me professionally, as I see the excitement and fascination in different industries. Having traveled to 18 countries and growing up bilingual (German and English), my lived experience has shown me the importance of continuously learning, deepening professional relationships, and meeting new people. Once discovering my passion in marketing and actualizing the value in my international background, I pursued and earned my bachelor\'s degree in marketing and international business. This education has enabled me to be even more creative and analytical in my work, in this constantly changing world. Today, you will find me traveling, reading an article about the latest CX and SEO best practices, networking, or spending time on the lake. As I look to the future, I am committed to continue to pursue adventure in my work by continuously improving, creatively thinking, and seeking innovative solutions for unique problems.

Experience

1. Website and Marketing Analytics Specialist

   Mercantile Bank

   Sep 2024 — Present · Grand Rapids, MI, US

   Collaborating with internal marketing teams and external vendor web developers and designers to ensure seamless integration of brand messaging, SEO, and user experience- Utilizing data from Google Analytics, HubSpot, and other tools to track and measure website performance, user behavior, and campaign effectiveness, and using those insights to inform digital strategy and optimize marketing efforts- Developing and implementing targeted strategies for improving SEO rankings, increasing site traffic, and optimizing conversion rates-Leading a full-scale revamp of Mercantile Bank Corporation’s Investor Relations website to enhance user experience, optimize SEO, and improve accessibility for investors and stakeholders. Collaborating closely with web developers, designers, and internal teams to ensure a seamless, data-driven, and brand-aligned digital transformation- Creating and executing email marketing automations in HubSpot to engage users and drive conversions, continually analyzing and optimizing campaign effectiveness- Leveraging technology and tools like SiteImprove and Q2 (online banking) to enhance the digital experience, with a strong aptitude for quickly learning new systems and tools.

Education

• Grand Valley State University

  Bachelor’s Degree, Double Major in International Business and Marketing, Minor in German

  2015 — 2017

• Grand Rapids Community College

  Associate’s Degree, Arts with Pre-Business

  2013 — 2015

• University of Applied Sciences Koblenz

  Bachelor’s Degree, International Business, International Marketing, German

  2016 — 2017