Vanessa Shelby

About Vanessa Shelby

Creative, curious, and passionate qualitative market researcher and methodologist with a background in innovation consulting and shopper marketing- 15+ years of multidisciplinary experience, including roles in strategy, research, and marketing- Graduated with highest distinction from the University of Southern California with a Master of Science in Applied Psychology.

Experience

1. Senior Director, Qualitative Insights & Strategy

   CMB

   Aug 2025 — Present · Boston, MA, US

   Support the growth of the Qualitative practice at CMB• Develop and grow relationships with new and existing clients• Design methodology to solve clients\' business problems, including a suite of AI-powered research approaches• Oversee qualitative projects from start to finish, ensuring success• Train, develop and manage team of moderators

Education

• University of Southern California

  Master of Science in Applied Psychology, Consumer Psychology Concentration

  2017 — 2018

• Indiana University Bloomington

  Bachelor of Arts, Journalism, Spanish

Skills

• Adobe Creative Suite
• Spss
• Customer Service
• Spanish
• Editing
• Graphic Design
• Account Management
• Marketing
• Blogging
• Management
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Event Planning
• Strategic Marketing
• Beauty Industry
• Social Media
• Writing
• Leadership
• Data Analysis
• Microsoft Office
• Sales
• Public Speaking
• Social Networking
• Shopper Marketing
• Advertising
• Marketing Communications