Vanessa Razo

About Vanessa Razo

As a top-performing marketing leader with a proven track record at SAP Concur, Microsoft, and Amazon, I bring a wealth of experience driving significant growth and revenue contribution. My passion lies in cultivating high-performing, award-winning teams and programs that deliver tangible results. My leadership style is characterized by collaboration, strong partnerships, and nurturing a culture of innovation and excellence. I am committed to fostering environments where diversity, equity, and inclusion thrive. I firmly believe that diverse perspectives drive innovation, fuel creativity, and develop stronger, more resilient teams.My background blends extensive experience in field and global corporate marketing with expertise in digital marketing and demand generation. Throughout my career, I have championed a data-driven approach to problem-solving, whether it is optimizing marketing campaigns, refining growth strategies, or enhancing operational efficiency. By harnessing the power of data analytics, I have been able to uncover hidden opportunities, increase efficiency, and drive sustainable growth. I am currently an SAP Catalyst which is a development program extended to only 3.5% of SAP employees in recognition of performance and potential to expand responsibility. Throughout my career, I\'ve consistently focused on-Trusted Leadership: Building trust and credibility among team members and stakeholders-Talent Development: Mentoring and developing marketing talent to reach their full potential-Strategic Frameworks: Applying industry best practices and data driven insights into frameworks to optimize marketing investments-Demand Generation: Orchestrating strategies to generate demand and drive business growth-Digital Marketing: Leveraging digital channels effectively to reach and engage target audiences-Integrated Marketing: Aligning various marketing channels to effectively reach and engage target audiences-Customer Acquisition: Implementing effective strategies to acquire net-new logos-Customer Lifecycle: Managing the entire customer journey to drive retention and growth.I am committed to driving results and fostering innovation within every project and team I lead. Let\'s connect to explore opportunities for growth!

Experience

1. VP of Marketing

   Sap Concur

   Apr 2025 — Present · Bellevue, WA, US

   Promoted to Vice President of Marketing to lead strategic marketing initiatives that drive scalable growth and customer impact across the Enterprise Americas segment. I oversee a high-performing, cross-functional team responsible for digital programs including demand generation, customer marketing, field and digital events, content strategy, and marketing analytics and operations.A core focus of my role is leveraging digital marketing to drive scale, efficiency, and measurable outcomes across the buyer journey. Through integrated programs and data-driven decision-making, we’re expanding our reach, accelerating pipeline generation, and improving conversion in a complex enterprise sales environment.I partner closely with teams across global marketing, sales, and customer success to align go-to-market strategies and unlock new opportunities for business growth. Passionate about leading diverse teams, I aim to foster a culture where innovation, collaboration, and accountability thrive.

Education

• Central Washington University

  BS Business Administration, Marketing Management

Skills

• Sales Enablement
• Search Engine Ranking
• Digital Marketing
• Marketing Automation
• Lead Generation
• Customer Acquisition
• Customer Relationship Management (Crm)
• Mobile Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Sem
• Web Analytics
• Multi-Channel Marketing
• Integrated Marketing
• Paid Search Strategy
• Strategic Partnerships
• Ppc
• Product Marketing
• Go-to-Market Strategy
• Crm
• Channel Partners
• Cloud Marketing
• Global Marketing
• Demand Generation
• Search Engine Marketing (Sem)
• Direct Marketing
• Paid Search Campaigns
• SEO
• Search Engine Optimization (SEO)
• B2b Marketing
• Marketing Management
• Email Marketing
• Customer Lifecycle Management
• Online Advertising
• Google Adwords
• Analytics
• Smb
• Strategy
• E-Commerce
• Competitive Analysis