Vanessa Nagel

WORK HISTORY

EDUCATION

ABOUT VANESSA NAGEL

I was a curious child; my dream job was to be an archeologist hunting for lost treasures. Unfortunately, I quickly learned that the job would involve skeletons. “They could come back to life”, I thought, “thanks, but no thanks!” That dream may have been buried, but it helped me realize my passion for discovery and learning; now I live the essence of that dream as a B2B marketing professional. I am a driven and thoughtful marketing professional who collaborates with business stakeholders to understand company objectives, develops marketing strategies, and supports achievement through marketing campaigns. I am a passionate relationship builder fueled by curiosity and data to understand customer needs and enable demand generation. I left my native Germany in 2013 to gain insight into North American markets and seek new challenges. Since then, I’ve embraced new challenges to broaden my skills, such as: Pivoting from the professional services industry in Canada to spearheading the global electric vehicle segment marketing strategy for a leading technology company Taking on an interim leadership role to manage 4 staff and maintain team connectivity throughout COVID-19 Supporting product marketing of new products in the accounting industry, including content marketing, digital advertising and sales enablement via internal educational sessions Project managing the implementation of new marketing automation technology, learning its functionality, and formulating recommendations to leverage the tools for greater effectivenessIf you are a curious professional who aims to overcome traditional boundaries and is equally interested in an idea exchange, I think we should connect! What else I offer: I have helped launch a new brand to the Canadian accounting market using strong project management and communication skills as well as high degree of adaptability I emphasize relationships with marketplace partners to expand the company portfolio’s reach and expansion into new niches via segment marketing, thereby supporting the go-to-market strategy Several years’ global work experience in technology, professional services and the media industry, where I tailored marketing campaigns to customers across a variety of industries and considered local market nuancesAdditional areas of expertise Brand Strategy | Customer Marketing | Marketing Analytics | Project Management | Digital Marketing | Budget management: n••••••••@gmail.com