Vanessa Williams

Experience

1. Senior Manager, Nutrition Innovation & Marketing Insights

   Leprino Nutrition

   Aug 2020 — Present

   As a Senior Manager, Vanessa is a key contributor and leader on Leprino’s Innovation Studio team – a solutions-driven team of cross-functional experts that partners with customers on innovation, growth opportunities and marketing programs. She leads the Leprino Marketing Insights Team and will be Leprino’s insights expert; designing, developing, and deploying consumer, market, and sensory research strategies to uncover compelling, actionable insights that drive volume growth for both the Cheese and Nutrition businesses.

Education

• University of Denver - Daniels College of Business

  MBA, Marketing

• University of Wisconsin-Madison

  BA, Strategic Communications

  1998 — 2002

Skills

• Online Research
• Marketing Research
• Business Analysis
• Strategic Insights
• Focus Groups
• Trend Forecasting
• Digital Marketing
• Brand Development
• Category Insights
• Consumer Marketing
• Advertising
• Integrated Marketing
• Presentation Skills
• Team Building
• Marketing Communications
• Strategy
• Business Insights
• Collaborative Problem Solving
• Customer Insight
• Public Relations
• Shopper Insights
• Product Development
• Market Research
• Knowledge Management
• Shopper Marketing
• Marketing Strategy
• Retail Marketing
• Competitive Intelligence
• Brand Health Tracking
• Trend Analysis
• Presentation Development
• Customer/ Retailer Marketing
• Team Management
• Vendor Management
• Survey Design
• Strategic Planning
• Qualitative Research
• Competitive Analysis
• Social Media Marketing
• Quantitative Research