Vanessa Morcom
Writer @Medium
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WORK HISTORY
Writer @Medium
I write about women in business and issues surrounding women at work. 350+ interviews to date!
EDUCATION
Concordia University
B.A. Journalism and Communications
SKILLS
ABOUT VANESSA MORCOM
I\'ve been working in PR for two decades, but it wasn\'t until I started paying attention to the numbers that I realized something was deeply wrong.Female CEOs were paying double for half the results. Reviewing client audits from my early career, the pattern was unmistakable: women-owned businesses consistently received different treatment from PR agencies, often getting positioned as \"passionate entrepreneurs\" while their male counterparts were framed as \"industry disruptors.\"So I set out to create a different approach—one that champions women while driving the bottom line. Instead of chasing media coverage, I focus on strategic positioning that generates actual revenue.I\'ve seen a single narrative shift generate $1 million in new business. The right story doesn\'t just change perception—it changes profit margins.Today, I work exclusively with brands led by women, helping them command the premium pricing and partnerships that often elude female founders. My approach is simple: position women\'s businesses not as passion projects, but as strategic necessities.When women win, everyone wins.
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