Vanessa Martins
Leadership | AI Data-Driven Growth Marketer | GTM, ABM & Demand Generation Strategist | Field & Partner Marketing Leader | Sales Enabler
- Role
- Senior Director, Global Marketing at Dtiq
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Vanessa Martins
A marketer with a strong experience in Marketing, Technology, Leadership and project management, owning a record of success when crafting a holistic marketing strategy. Analytical strategist with extensive experience in improving existing marketing channels, developing and managing multi-projects with efficiency and effectiveness. A performance and results oriented professional with experience in optimizing budget and forecast to execute flawless marketing initiatives. Proficient in working in a cross-functional environment with multiple teams to support and seek new business opportunities. Offers experience in international marketing, stakeholder management, data-driven and analytics foundation yet empathetic leader who develops high-performing teams. Expertise includes- International Marketing for ABM, demand generation, go-to-market, and Field & Partner Marketing- Budget management excellence - MDF and Opex- Growth marketing programs development- ABM Strategy - new logos, customer growth, customer loyalty- Strategic thinker with solid experience in the multi-touch digital marketing - Excellence in developing events (demand generation/brand experience) for 1:1, 1:Few, and 1: Many- Strategic content creator sales engagement, blogs, gated content, social media, and PR- Expert in developing Customer Cases and Use cases per industry and or solution applicability- Solid multicultural experience with global and regional responsibilities and multilingual background- Team leadership and collaboration development for a high-performance organization- A CRN Marketing Executive award ownership
Experience
Senior Director, Global Marketing
Jan 2026 — Present
Education
ESPM Escola Superior de Propaganda e Marketing
2008, Post-Graduation - 1st. Management in Business Management with Marketing Emphasis
2007 — 2008
Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, AI & Analytics, Marketing/Marketing Management, General
Universidade Anhembi Morumbi
2004, Social Communication - Jornalism
2000 — 2004
Reforge
Growth Marketing Leadership Program, Marketing/Marketing Management, General
Insper Instituto de Ensino e Pesquisa
Master of Business Administration (MBA), Business Administration and Management, General
2012 — 2014
Stanford University Graduate School of Business
Executive Education Program - Innovative Marketing for Strategic Advantage
2019 — 2019
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