Vanessa Lontoc
Advisory Board Member @Saint Peter\'s University
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WORK HISTORY
Advisory Board Member @Saint Peter\'s University
Jersey City, NJ, US
Actively contribute to shaping business education: Provide strategic guidance and mentorship to students and recent graduates. Collaborate with faculty and administration on curriculum development, research initiatives, and faculty development.+ Deliver engaging public speaking sessions and interactive workshops: Conduct specialized marketing workshops for undergraduate and MBA students. Present on B2B marketing strategy, Go-to-Market approaches, personal branding, job search best practices and digital transformation for student professional development.+ Foster diversity and inclusion: Promote a welcoming and inclusive environment for all students and faculty. Advocate for initiatives that support underrepresented groups in business.+ Strengthen the School\'s connections with industry: Foster relationships with industry partners and alumni to enhance the School\'s reputation and resources. Facilitate stakeholder engagement between students and potential employers.+ Contribute to fundraising efforts: Support the School\'s financial goals by identifying potential donors and building relationships.+ Actively participate in board meetings and committees: Contribute to decision-making processes and advance the School\'s mission.
EDUCATION
Weehawken High School
High School Diploma
Cornell University
Certificate, Women's Entrepreneurship
Pace University - Lubin School of Business
MBA, Marketing Management & Finance
Saint Peter's University
BS, Computer Science (MIS) and Communications, Minor in Business Law
SKILLS
ABOUT VANESSA LONTOC
Tech-savvy Marketing Leader | 20+ Years of Experience | B2B Integrated Marketing & Go-to-Market (GTM) StrategyI\'m passionate about helping businesses achieve their goals through innovative, data-driven marketing strategies with measurable performance. My expertise lies in: Driving Strategic Growth: Developing and implementing effective Go-to-Market (GTM) strategies to increase market share and revenue. Building High-Performing Teams: Inspiring, leading, and providing new hire training to achieve exceptional results. Crafting Compelling B2B Marketing Strategies: Developing content that resonates with target audiences through effective stakeholder engagement. Leveraging Data-Driven Performance Measurement: Using metrics to optimize marketing campaigns and demonstrate clear ROI. Fostering Relationship Development: Building strong partnerships with clients and stakeholders to align efforts and exceed expectations. Navigating Complex Business Challenges: Addressing challenges with adaptability and innovative thinking. Driving Digital Transformation: Embracing technology and AI literacy to improve marketing efficiency. Enhancing Employee Communications: Creating clear messaging that builds culture and supports business objectives.Are you looking to: Increase brand awareness and market share through strategic public speaking and compelling narratives? Generate leads and drive sales through effective B2B marketing campaigns? Leverage data-driven performance measurement to optimize your marketing ROI?Connect with me if you\'re ready to take your marketing to the next level.P.S. I\'m a passionate advocate for technology and a lifelong learner with a BS in Computer Science MIS and Communications, and an MBA in Marketing Management and Finance. Beyond work, I enjoy spending time with family and friends, and staying active with kendo, where I\'m currently a 3 Dan.Specialties: Marketing Strategy • Go-to-Market (GTM) Strategy • Performance Measurement • B2B Marketing Strategy • Stakeholder Engagement • AI Literacy • Innovative Thinking • Adaptability • Relationship Development • Public Speaking • New Hire Training • Employee Communications • Digital Marketing • Lead Generation • Inbound Marketing • Social Media Marketing • Brand & Product Management • Sales Enablement • Account Based Marketing • Content Strategy • Marketing Technology and Data
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