Vanessa Kennedy
Senior Demand Generation Campaign Manager Pipeline Growth & Lifecycle Marketing @RSM US LLP
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WORK HISTORY
Senior Demand Generation Campaign Manager Pipeline Growth & Lifecycle Marketing @RSM US LLP
Own end-to-end demand generation strategy across finance, tax, and compliance service lines, designing lifecycle and campaign programs that drive qualified pipeline and sales engagement.• Designed and templatized webinar nurture programs creating repeatable post-event conversion paths across multiple service lines• Introduced micro-learning “Office Hours” engagement model to increase prospect touchpoints while reducing production cycle time• Partner with regional marketing leaders and subject matter experts to align campaign priorities, messaging, and execution across concurrent initiatives• Execute integrated campaigns across webinars, email nurture, and digital channels to drive engagement and pipeline development
EDUCATION
St. Petersburg College
Associate of Arts - AA
DeVry University
Bachelor's degree, Business/Corporate Communications
ABOUT VANESSA KENNEDY
Senior Demand Generation & Lifecycle Marketing Leader with 8+ years of experience building and executing multi-channel marketing programs that drive pipeline growth, customer engagement, and measurable revenue impact across financial services, retail, and regulated industries. My work sits at the intersection of strategy and execution — translating complex business goals into clear campaign frameworks that teams can operationalize effectively. I specialize in lifecycle orchestration, demand generation strategy, stakeholder alignment, and performance-driven optimization. Currently, I support enterprise demand generation initiatives at RSM, designing lifecycle and campaign strategies across finance, tax, and compliance service lines. In parallel, I’m building The Bridge™, a practical execution framework designed to help senior marketing leaders translate strategy into repeatable campaign systems that drive consistent outcomes. I’m particularly interested in senior individual contributor roles where I can own campaign strategy end-to-end, partner closely with Sales and cross-functional teams, and create meaningful, measurable marketing impact.
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