Vanessa Jimenez

About Vanessa Jimenez

Marketing and sales professional with 8+ years of experience turning ideas into results. I specialize in digital marketing, social media, and design using Canva and Adobe Creative Suite to create campaigns that boost brand visibility and drive audience growth. Bilingual in Spanish, I thrive in fast-paced environments, collaborating with teams to deliver measurable impact. Passionate about blending creativity and strategy to help brands connect, engage, and achieve sales milestones.

Experience

1. Marketing Coordinator

   D.R. Horton

   Nov 2021 — Present · Temple, TX, US

   Lead digital marketing initiatives across two divisions, overseeing website updates, social media management, and email campaigns • Create high-quality marketing materials using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign); maintain consistent branding across all platforms • Manage division websites and home-specific pages via Sitecore CMS; implement real-time updates to support sales efforts • Design and launch eblasts through CRM Dynamics, targeting homebuyers and broker audiences with customized communications • Develop, analyze, and optimize email and social media performance; contributed to significant growth in Facebook followers • Launched and designed the division’s complete flipping book system, now used as a primary tool for community promotion • Supported the sales team through broker communications and event marketing; contributed to achieving a major milestone of home closings in 2023• Collaborate with cross-functional teams including Sales and Management to ensure timely delivery of assets and campaigns • Train staff on marketing platforms and best practices; improve workflow efficiencies across teams • Oversee installation and upkeep of Model Homes and Sales Centers, ensuring top-tier presentation and experience • Conduct business ethically and professionally, supporting company goals and customer satisfaction

Education

• Baylor University

  Minor , Entrepreneurship/Entrepreneurial Studies

  2012 — 2015

• Baylor University

  Bachelor of Science (BS), Apparel Merchandising

  2012 — 2015

Skills

• Customer Service
• Store Management
• Goal-Oriented
• Teamwork
• Microsoft Excel
• Powerpoint
• English
• Styling
• Event Planning
• Illustrator
• Confident
• Proactive
• Visual Merchandising
• Merchandising
• Social Networking
• Microsoft Word
• Sketching
• Punctual
• Sewing
• Communication
• Photoshop
• Leadership
• Nedgraphics
• Sports
• Social Media
• Reliable
• Retail
• Management
• Inventory Management
• Retail Sales
• Microsoft Office
• Sales
• Spanish
• Motivation
• Customer Engagement
• Fashion
• Time Management