Vanessa Ganaden
Product Innovation at AAA
- Role
- Senior Product Manager Core Product Development & Innovation at AAA Auto Club Enterprises
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Vanessa Ganaden
I\'m a Senior Product Manager focused on modernizing core products inside complex, legacy organizations.Currently on Futures Innovation team, leading a team of Product Managers and Analysts, to innovate on core membership and platform products using a human-centered, data-informed approach.Previously, I spent four years at Getaround and HyreCar owning marketplace and platform products across driver, renter, owner, and fleet experiences. I led 0→1 launches, rebuilt core financial and claims infrastructure, and shipped products that reduced operational overhead and increased trust in a two-sided marketplace.I enjoy working in ambiguity, designing for real human behavior, and turning complex problems into shippable product direction.Outside of work, I help build the product community in Los Angeles through PMA.LA. I also enjoy photography, cooking, travel, and learning Italian.
Experience
Senior Product Manager Core Product Development & Innovation
Jun 2025 — Present
Leading a team with Futures Innovation team, focused on modernization of core membership and platform products through a human-centered, discovery-led approach> Owns product discovery and definition for new product concepts and platform improvements, working closely with engineering, design, data, and business partners> Leads problem framing, opportunity sizing, and experimentation to inform longer-term product and platform strategy> Partners with senior stakeholders to align innovation work with business priorities while balancing near-term feasibility and long-term scalability> Shaping how Futures product work transitions from exploration into execution across core teams
Education
California State University, Fullerton
Bachelor of Business Administration (B.B.A.), Entrepreneurial and Small Business Operations
2015 — 2017
El Camino College
A.A. Business Administration, Business Administration and Management, General
Skills
- Social Networking
- Microsoft Excel
- Powerpoint
- Microsoft Powerpoint
- Video Editing
- Presenting
- Cross-Functional Team Leadership
- Management
- Social Media
- Writing
- Project Management
- Strategic Planning
- Teamwork
- Marketing
- Public Speaking
- Microsoft Office
- Sales
- Event Planning
- Research
- Customer Service
- Time Management
- Photo Editing
- Microsoft Word
- Team Leadership
- Leadership
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