Vanessa Cosat
Lifecycle & Retention Marketing at MaryRuth’s | Loyalty • CRM • Customer Growth
- Role
- Retention Manager at MaryRuth's
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Vanessa Cosat
Retention Manager specializing in lifecycle marketing and customer retention strategy that drives loyalty, repeat purchase behavior, and long-term customer value. I build and optimize cross-channel programs across email, SMS, push, and loyalty, using data-driven insights and personalization to increase engagement, reduce churn, and improve ROI.I collaborate cross-functionally to align retention strategy across the full customer journey, with a focus on turning customer data into meaningful experiences that deepen brand relationships and support sustainable growth.
Experience
Retention Manager
Feb 2026 — Present
Education
University of Central Florida
Bachelor of Arts - BA, Music
2014 — 2019
University of Central Florida
Minor, Performing Arts Administration
2014 — 2019
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