Vanessa Baria
VP, Revenue Partnerships & Operations @SoundCloud
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WORK HISTORY
VP, Revenue Partnerships & Operations @SoundCloud
New York, NY, US
Own the commercial strategy and execution for SoundCloud’s global advertising business across the U.S. and international markets, spanning channel, programmatic, and direct sales models. In this role, oversee sales, account management, ad solutions, ad operations, and analytics as an integrated revenue organization, driving growth and resilience across market cycles.Advertising revenue scaled significantly across 20 monetizable markets through disciplined monetization strategy, revenue growth planning, and operational rigor, including periods of market softness. Operate at the intersection of revenue, product, and platform strategy, partnering closely with engineering, product, finance, legal, and data teams to deliver scalable, production-grade advertising capabilities, inform roadmap tradeoffs, and launch new markets with long-term platform scalability in mind.
EDUCATION
Pace University - Lubin School of Business
Bachelors, Marketing
SKILLS
ABOUT VANESSA BARIA
I work at the intersection of culture, creativity, and revenue.I build systems that help ideas scale without losing what makes them matter.Clear thinking, strong teams, and work that holds up over time are what I care about.My work lives where strategy and execution meet, often in complex environments that require judgment, nuance, and follow-through. I’ve spent my career helping creative platforms and brands grow by designing monetization models and partnerships that feel aligned rather than forced.I’m drawn to music, gaming, and creator-driven ecosystems because culture leads behavior. The most effective advertising respects that reality instead of trying to manufacture attention.As a leader, I value clarity, trust, and accountability. I care deeply about building teams that think independently, communicate directly, and take pride in the work they ship.I’m interested in work that challenges the status quo and pushes advertising and media forward in a way that’s sustainable, thoughtful, and human.
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