Vanessa Astros
- Role
- System Director, Patient Communications & Engagement at CommonSpirit Health
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Vanessa Astros
I work full-time as Director of Content Strategy and Development for CommonSpirit Health,…
Experience
System Director, Patient Communications & Engagement
May 2022 — Present
Manage the development, execution, and delivery of engaging, storytelling editorial content that connects with and empowers patients and consumers to take charge of their health.\\\\n Design short- and long-term patient communication and engagement strategies to assure retention, build loyalty, and optimize the patient experience across different mediums, including website, social media, and emails.\\\\n Lead editorial content strategy for the Patient Engagement Program, a monthly email campaign reaching thousands of patients across the country. Identify relevant editorial themes based on trending industry topics and clinical priorities.\\\\n Develop a national editorial content calendar to engage with existing patients and contribute to creating materials to inform or educate patients about changes in their care and programs to help them make informed choices.\\\\n Regularly audit, evaluate and develop external patient-facing communications to understand gaps and opportunities, including emails, website content, brochures, patient portal messaging, and social media content.\\\\n Oversee the translation and transcreation of Spanish-language patient-facing materials, including blog posts, signage, brochures, and social media content.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Florida International University
Master of Science - MS, Global Strategic Communications
Illinois State University
Bachelor of Arts - BA, Mass Communication (Broadcast Journalism)
1998 — 2002
Skills
- Community Development
- Community Outreach
- Social Media Marketing
- Crisis Communications
- Public Relations
- Marketing
- Media Relations
- Public Affairs
- Content Development
- Social Media
- Journalism
- Strategy
- Corporate Communications
- Publicity
- Social Media Community Manager
- Newspapers
- Press Releases
- Reputation Management
- Internal Communications
- Spokesperson
- Strategic Communications
- Message Development
- Social Media Measurement
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