Vanessa Zendran
Tiktok Shop & Creator Manager @Pearl West
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WORK HISTORY
Tiktok Shop & Creator Manager @Pearl West
Vancouver, BC, CA
Leading the growth of TikTok Shop by building and scaling creator partnerships that drive measurable revenue and brand visibility. Focusing on developing authentic, high-performing content in collaboration with creators, optimizing campaigns to maximize GMV, and ensuring each initiative aligns with brand goals. Working cross-functionally with internal teams to refine strategy, track performance, and continuously improve results, all while expanding Pearl West’s presence within the creator economy.
EDUCATION
Concordia University
Bachelor of Commerce (BCom)
CEGEP - John Abbott College
D.E.C.
SKILLS
ABOUT VANESSA ZENDRAN
Experienced digital marketing strategist and collaborative team leader with 10+ years of success driving growth across DTC affiliate, influencer, and SaaS marketing programs. I specialize in building and scaling end-to-end influencer campaigns—pairing the right creators with the right message to spark real impact. From platform integration to cross-functional alignment, I thrive in fast-moving environments where creativity and strategy meet. My background spans multi-channel campaigns, brand partnerships, event and corporate sponsorships, and community engagement—always with a focus on meaningful connections and measurable results. Whether I’m optimizing program efficiency or leading creator collaborations, I’m passionate about storytelling, brand-building, and turning vision into action. Let’s connect!
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