Vanessa Tyndall
Marketing Leader
- Role
- Executive Vice President of Marketing at Hrlogics
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Vanessa Tyndall
Experienced marketing executive who thrives at the intersection of strategy, innovation…
Experience
Executive Vice President of Marketing
Apr 2023 — Present · Birmingham, AL, US
Architected integrated campaigns across email, PPC, social, and direct mail—achieving a 50% lift in MQLs, SQLs, and conversion rates.Increased cross-sell adoption by 30% through targeted lifecycle marketing and portfolio awareness.Built and launched a centralized product “hive” interface, driving cross-product engagement and boosting average customer value.Improved marketing ROI by 25% through analytics-led optimizations and automation upgrades.Led multiple rebrands and go-to-market strategies for acquisitions and new products.Created co-branded campaigns with partners—resulting in a 30% rise in partner-driven revenue.Scaled marketing efforts for tax credit services (ERC, WOTC, R&D) via performance marketing, content strategy, and automation.Mentored and managed a team of marketers, in-house and remote, while collaborating with agency partners.
Education
University of Alabama at Birmingham
Bachelor of Science (B.S.)
2006 — 2008
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