Vanessa Rouhani

WORK HISTORY

SKILLS

ABOUT VANESSA ROUHANI

With over 18 years of experience in digital entertainment, marketing, and strategic partnerships, I am a passionate and driven leader who has successfully launched and grown more than 40 original and licensed games across multiple platforms and genres. As the SVP of Publishing and Marketing at Jam City, I spearhead the global central marketing and publishing organization, overseeing user acquisition, creative, product marketing, ASO, social, and platform partnerships. I leverage my expertise in full-funnel marketing strategies, data analysis, and leadership to deliver high-quality marketing campaigns that engage and delight millions of players worldwide. Some of the titles I have worked on include Harry Potter: Hogwarts Mystery, Disney Emoji Blitz, The Simpsons Tapped Out, Star Wars Galaxy of Heroes, FIFA, and Madden NFL Mobile. As a female leader in gaming, I am committed to mentoring the next generation and have participated in several DE & I programs, such as Google Play\'s Change the Game Initiative, Girls in Tech, and Google\'s Indie Game Accelerator program. I was also a member of Chief, a private network built to drive more women into positions of power and keep them there. I believe in empowering and supporting other women in their leadership journey and creating a more diverse and inclusive culture in the gaming industry and beyond.