Vanessa Calvo Ross

About Vanessa Calvo Ross

I am a seasoned marketing and communications professional with more than 25 years of experience driving value and growth through creative problem-solving and strategic initiatives. My expertise spans marketing, communications, brand management, and sustainability/social impact, where I have consistently demonstrated strong business acumen and the ability to build consensus among executives, board members, cross-functional teams, investors, and other stakeholders.Throughout my career, I have successfully developed and led strategic corporate initiatives, including operational and business improvements, marketing strategy, data and analytics, IPO readiness, mergers and acquisitions, competitive and market intelligence, and environmental and social impact programs.Career Highlights:** Championed business operations policy, process, and technology innovations to improve efficiency and empower teams, including transitions and upgrades in customer relationship management (CRM) systems and integration with marketing platforms.** Finalist for Gartner\'s Communication Measurement award in 2020 for developing an analytics dashboard that optimized ROI through data-driven decisions.** Directed marketing communications strategy for Parsons\' successful Initial Public Offering (IPO).** Managed a marketing communication team supporting $2 billion in business development for the transportation infrastructure market, delivering award-winning communications and integrated marketing campaigns that enhanced brand awareness, digital/social media, and internal and external communications.** Launched first-ever ESG (environment, social, governance) strategy programs at Parsons Corporation (NYSE: PSN) and e2open (NYSE: ETWO), aligning with global sustainability frameworks and regulatory compliance.I have experience as both a people manager and an individual contributor across various industries, including technology, government, manufacturing, healthcare, infrastructure, and industrial markets. I hold a bachelor\'s degree in Business Administration - Marketing from the University of Central Florida and certifications as an ESG Practitioner, Competitive Intelligence Professional, and Scaled Agile Portfolio.

Experience

1. Vice President, Marketing Strategic Projects

   Mott MacDonald

   Feb 2024 — Present · FL, US

   Responsible for planning, implementing, and executing a wide range of initiatives that align with strategic growth goals, drive successful outcomes, and apply industry best practices that optimize key areas of business development and transform operations.** Develop and lead cohesive strategy to transform client focus across the business development and marketing stacks.** Program and Functional lead for successful deployment of new enterprise CRM system across the globe. From first region to the final region, deployment was less than 10 months.** Optimize and update global processes to streamline and improve efficiency and productivity.** Oversee transition training for new Tier 1 system reducing training time by more than 50%.

Education

• UCF College of Business

  B.S., Business Administration, Marketing

  1996 — 2000

Skills

• Corporate Communications
• Press Releases
• Newsletters
• Internal Communications
• Analysis
• Strategy
• Marketing
• Editing
• Proposal Writing
• Event Planning
• Social Media
• Copywriting
• Copy Editing
• Mergers & Acquisitions
• Strategy Implementation
• Corporate Branding
• Business Development
• Market Research
• Project Management
• Strategic Planning
• Leadership
• Management
• Public Speaking
• Strategic Communications
• Graphic Design
• Proofreading
• Research
• Marketing Communications