Vanessa Rivera

About Vanessa Rivera

A graduate of Florida Gulf Coast University with a Bachelor of Arts in Journalism, currently contributing to Moët Hennessy as an Associate Manager, Brand Activation & Experiences for Utah, Montana, and Wyoming. Core competencies include event planning, brand activation, and hospitality management. These strengths are bolstered by a certification in Hospitality and Tourism Management from Florida Atlantic University, further enhancing expertise in client engagement and service excellence. At Moët Hennessy, contributions center on delivering impactful brand experiences while collaborating with teams to meet regional goals. Previous roles have emphasized managing large-scale events, forming and training teams, and ensuring service quality. Passionate about fostering memorable experiences, this professional thrives in environments that prioritize collaboration, innovation, and customer satisfaction.

Experience

1. Brand Activation & Experiences Manager- Utah, Idaho, Montana, Oregon & Wyoming

   Moët Hennessy

   Nov 2024 — Present · Salt Lake City, UT, US

   Assists with all regional brand events & local activations designed by the National Brand Activation & Experiences Regional Lead using brand materials and assets, ensuring activations are implemented in-line with brand standards and luxury guidelines• Coordinates all execution elements, including arranging venues, catering, entertainment, and other necessary components for all activations• Oversees 3rd-party set-up of venue and day-of execution as needed• Confirms Distributor fulfillment of requested product on day of activation• Raises high-priority opportunities in market to the Brand Activation & Experiences Area Lead.• Reports program/activation execution outcomes and ROIs to the Brand Activation & Experiences Area Lead.• Provides local digital/social assets to accounts for events in partnership with the digital team• Collaborate with internal teams, including Account Owners, Channel Leads, Trade Marketing, Field Trade Marketing, Brand Teams• Build and maintain relationships with Distributor Account Managers, Channel leads, Market Leads and Key Accounts• Activates non-premise local events in partnership with the Brand Teams and Field Trade Marketing Teams• Supports the planning, logistics, and execution of Winemaker/Maison visits in the local area• Embody the values of the Maison and act as an ambassador for MHUSA to identify opportunities that enhance our presence in the market.

Education

• Florida Gulf Coast University

  Bachelor of Arts (B.A.), Journalism

  2013 — 2017