Vanessa Peterson
Senior Lifestyle Director @ Greystar | Community Engagement, Hospitality, Event Planning, Active Adult Engagement | Sales, Marketing.
- Role
- Senior Lifestyle Coordinator at Greystar
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Vanessa Peterson
Dynamic Sales & Marketing Leader specializing in Independent and Assisted Living with 5+…
Experience
Senior Lifestyle Coordinator
Jun 2020 — Present · Edina, MN, US
Oversee programming and engagement strategies across 20+ active adult communities, enhancing retention and brand alignment across multiple markets.Partner with operations, sales, and marketing teams to implement community initiatives that directly support occupancy and lead generation goals.Lead creative event campaigns and community outreach initiatives resulting in increased visibility and sustained resident satisfaction scores above benchmarks.Develop and manage departmental budgets, ensuring fiscal accountability while maximizing program impact and marketing ROI.Provide mentorship and training through the company’s R.I.S.E. mentorship program, fostering team growth and professional development.Collaborate with regional sales and marketing teams on targeted campaigns, digital outreach, and resident referral programs to maintain high occupancy rates.Recognized with multiple company awards for innovation, hospitality excellence, and leadership within the Active Adult division.
Education
St. Catherine University
Bachelor of Education - BEd
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