Vanessa Javier

About Vanessa Javier

With over 15 years in the advertising industry, I am a seasoned leader with a passion for driving brand growth and creating impactful, innovative campaigns. Currently, as Group Director specializing in Attractions & Destinations, I lead strategic initiatives for top-tier clients such as American Dream, Edge, and Netflix\'s Squid Game Experience, blending creative storytelling with data-driven strategies to drive brand visibility and customer engagement.Throughout my career, I’ve worked across a variety of sectors, from live entertainment to cultural institutions, including notable campaigns for Disney On Broadway\'s The Lion King & Aladdin, Lincoln Center, Wicked, and One World Observatory. My expertise lies in building integrated campaigns that align with client goals, while also managing complex, cross-functional teams to execute at the highest level.Beyond client work, I am deeply committed to diversity, equity, and inclusion (DEI), leading internal initiatives and collaborating on industry-wide programs that create a more inclusive and equitable advertising landscape. As part of the Omnicom Collective Alliance Ring, I worked with fellow DEI advocates to foster innovation and belonging within the industry.I thrive in fast-paced, dynamic environments, continuously seeking new opportunities for growth—both for my clients and within the agency. I’m driven by a passion for delivering results, building lasting relationships, and helping brands tell stories that resonate with their audiences.

Experience

1. Group Account Director Attractions & Destinations

   AKA US

   May 2024 — Present · New York, NY, US

Education

• American University

  Bachelor's degree

  2003 — 2006

Skills

• Creative Strategy
• Marketing Communications
• Digital Marketing
• Online Advertising
• Public Relations
• Digital Media
• Interactive Advertising
• Digital Strategy
• Integrated Marketing
• Media Buying
• Media Planning
• Advertising
• Interactive Marketing
• Entertainment
• Email Marketing