Vanessa Hobson
Co-owner @Anytime Fitness
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WORK HISTORY
Co-owner @Anytime Fitness
EDUCATION
University of Northern Colorado
BA, Kinesiology, Fitness and Exercise
University of Northern Colorado
Master of Science, Sport Management, Sport Marketing
SKILLS
ABOUT VANESSA HOBSON
I’m a growth-focused executive with 20+ years of experience driving revenue, market expansion, and brand transformation across energy, franchising, fitness, and data-driven marketing organizations.I specialize in building and scaling growth engines at the intersection of business development, marketing, partnerships, and customer acquisition translating strategy into measurable commercial outcomes. My background spans high-growth startups, franchisors, and enterprise organizations, where I’ve led multi-market expansion, monetized sponsorships and partnerships, and built scalable marketing and sales infrastructure.Highlights include:Scaling franchise marketing strategies supporting growth from 70 to 275+ locations in under one yearDriving record-breaking sponsorship revenue and fastest new-member growth at a national clean energy trade associationLeading $5M+ marketing budgets, enterprise marketing platforms, and cross-functional teamsBuilding and operating my own businesses within solar energy and global fitness franchisingDeveloping executive-level relationships with corporate leaders, franchise owners, policymakers, and industry partnersI’m known for combining strategic vision with hands-on execution, aligning brand and revenue, and building trusted relationships that unlock growth.
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