Vanessa Hirschl

Strategy Director @Sun Life

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Strategy Director @Sun Life

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EDUCATION

2004 — 2007

McGill University

BCOM, Marketing, Finance

2011 — 2013

McGill University

MBA, Marketing & Strategy

2002 — 2004

International Baccalaureate Diploma (IBO)

High School

2012 — 2012

Esade

Master of Business Administration - MBA

SKILLS

StrategyMarketing StrategyProject ManagementBusiness DevelopmentManagement ConsultingBusiness StrategyStrategic PlanningMarketingLeadershipCrmCompetitive AnalysisMarketing ResearchCross-Functional Team LeadershipData AnalysisMarketing CommunicationsCross Functional Team WorkManagement

ABOUT VANESSA HIRSCHL

Experienced professional in product management and strategy in digital health. My mission is to create innovative and impactful products and strategies that solve customer problems and generate value for the organization. As a Product Manager I have led a cross-functional team to undertake several strategic initiatives to improve the client experience, including modernizing a web portal, launching a mobile app and launching an API to facilitate integration into other solutions; all the while focusing on achieving significant growth in user base, utilization, sales and revenue. Throughout various strategy roles, I have collaborated with senior leaders in the organizations to develop and articulate our business strategy. Key responsibilities have included analyzing market trends and the competitive landscape, exploring new industries and opportunities for expansion, developing and reviewing business cases, supporting corporate initiatives such as the annual strategic planning process, annual forecasting, and KPI development and reporting. My core competencies include product strategy, product development, strategic planning, business case development, industry analysis, internal and external communications, and presentation skills.

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Vanessa Hirschl — Strategy Director at Sun Life in Montreal, QC, CA | Unifers