Vanessa Flynn Caruso
Consumer Experience Manager @Beiersdorf
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WORK HISTORY
Consumer Experience Manager @Beiersdorf
Stamford, CT, US
Consumer Marketing for Beiersdorf\'s Aquaphor & Eucerin brands with a focus on PR, Influencer, Social Media and Owned Digital channels
EDUCATION
University of Connecticut
Bachelor of Arts (B.A.), Sociology
Fordham University
Master's Degree, Social Work
SKILLS
ABOUT VANESSA FLYNN CARUSO
Ambitious and creative integrated marketing leader with a passion for building meaningful connections between culture and brands. With extensive experience spanning a range of industries including CPG, Fashion, Spirits, Travel and Technology, I specialize in 360-degree brand campaign strategy and development with a focus on driving brand relevance through pop culture. Noteworthy expertise includes:* Creative campaign development & execution* Consumer insights and research* Celebrity and influencer strategy & procurement* Music, film and television partnership & integration* Brand partnership strategy* Digital and social strategy* Paid media strategy* Earned media strategy * Branded content creation * E-commerce and website optimization * KPI measurement & data analytics* Agency management (inclusive of creative, PR, paid media and social)
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