Vanessa Färber
Agency Partnerships & Business Development Manager (International) @ET GLOBAL
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WORK HISTORY
Agency Partnerships & Business Development Manager (International) @ET GLOBAL
Frankfurt, DE
Driving the international growth and strategic development of ET Global’s agency business across Europe, the US and the Middle East. • Leading strategic partnerships with international live marketing, creative and experience agencies across key markets • Closely collaborating with global offices (USA, UAE, China) to unlock cross-market business opportunities • Defining and evolving the agency business model, positioning and partnership approach • Developing structured frameworks for pitching, pricing and performance steering in collaboration with internal stakeholders • Driving data-based decision making through pipeline transparency, KPI tracking and performance analysis (CRM-based) • Identifying growth opportunities across regions and scaling the agency-driven event business • Acting as a central interface between international partners, clients and internal teams
EDUCATION
Hochschule Mittweida
Master of Industrial Science - M.Sc., Management und Marketing Sport Event und Gesundheit
Hochschule Mittweida
Bachelor of Arts - B.A., Sport- Event und Medienmanagement
SKILLS
ABOUT VANESSA FÄRBER
Hi! I’m Vanessa — passionate about creating unforgettable brand experiences by connecting the digital and physical worlds.Coming from the agency world, I understand the creative process and what it takes to bring ideas to life.Now, at ET Global, I’m on the production side — partnering with agencies worldwide to turn bold concepts into powerful, tangible experiences.With a 360° background in account management, client service, and brand experience strategy, I bridge creativity and execution, helping agencies deliver seamless phygital experiences that inspire and engage.
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