Vanessa Abreu
Account Executive - Retail @Toast
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WORK HISTORY
Account Executive - Retail @Toast
Atlanta, GA, US
As a Retail Account Executive at Toast, I am one of the first members of a newly formed division dedicated to bringing our industry-leading platform to the broader retail market. I act as a strategic partner to business owners, helping them modernize their operations through the Toast Retail platform using a consultative,\"founder’s mindset\" approach. From initial prospecting to delivering tailored demonstrations, I manage the full sales lifecycle to solve complex retail challenges. By navigating this fresh vertical and collaborating across teams, I am helping to establish the growth playbook for Toast’s expansion while empowering local retailers to thrive in a digital-first economy.
EDUCATION
Georgia Institute of Technology
Full Stack Web Development Certificate
Kennesaw State University
Bachelor’s Degree, New Media Arts
Product School
Product Management Certification (PMC), Computer Programming, Vendor/Product Certification
SKILLS
ABOUT VANESSA ABREU
As a bilingual leader and licensed insurance professional (Georgia P&C, Life & Health), I specialize in merging operational discipline with aggressive revenue growth. My career is defined by a unique transition from managing high-stakes technical projects at CNN and Scripps to leading agency turnarounds. Most recently, I took over management of a Total Insurance agency, where I engineered a complete operational overhaul that increased year-over-year commissions by 10% while slashing operating expenses by over 50%. By rebuilding the sales engine and implementing rigorous task-management systems, I successfully scaled both personal and commercial portfolios while maintaining a steadfast focus on client retention and service excellence.I bring a sophisticated blend of sales acumen and project management expertise, allowing me to navigate complex sales cycles, ranging from standard auto policies to commercial lines, with precision. My decade of experience in fast-paced media environments refined my ability to solve technical problems and lead cross-functional teams under immense pressure. Today, I leverage these skills alongside my native Spanish fluency to build trust across diverse markets, establish high-value referral partnerships, and deliver tailored coverage solutions. I thrive on transforming underperforming operations into high-efficiency, growth-oriented businesses through a mix of strategic communication and operational rigors.
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