Vaneet Sachdeva
Director of Sales & Marketing @ Pari Agro Exports | Rice Solution Selling | Branding Commodities
- Role
- Director of Sales & Marketing at Pari Agro Exports
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Vaneet Sachdeva
I have over 15 years of experience in the food and beverages industry, with a focus on rice solution selling, a unique approach to creating value for customers and stakeholders by offering the best quality basmati rice in the market. As the Director of Sales & Marketing at Pari Agro Exports, a leading rice export company with a strong presence in the international market, I lead a high-performance sales organization and deliver record-breaking sales and operational results.My core competencies include developing and executing effective sales and marketing plans, including advertising layout, theme events, seasonal opportunities, and in-store demonstrations for assigned categories. I also conduct periodic category reviews and market analysis to identify growth opportunities and optimize pricing strategies. Additionally, I have a strong P&L expertise and a strategic vision for growing the business. My mission is to transform the company into a world-class performer and sustain high-performance sales results during economic downturns.
Experience
Director of Sales & Marketing
Dec 2018 — Present · Edison, NJ, US
Vaneet Sachdeva is an executive sales leader with years of repeated success building high-performance sales organizations for high-growth. A Rice Solution Selling expert with strong P&L expertise, he has delivered record-breaking sales and operational results for Basmati Rice Sales company Vaneet\'\'s unique value proposition includes transforming organizations into world-class performers and sustaining high-performance sales results during economic downturns-Transforming a Rice export company by developing sales and promotion plans including advertising layout, theme events seasonal opportunities and in-store demostrations for assigned categories- Completing periodic category reviews in selected rice categories and selected members of the community. Conducting analysis of retail history, advertising success, product movement and overall category movement. Meeting objectives accordingly to meet overall sales and profit targets- Monitoring all competitive and industry activities (including trends, facts etc.) regarding merchandising, marketing, assortment, pricing and promotions. Conducting competitive store visits to gain first hand insight. Modifying category plans as needed to be responsive to customer needs- Identifying consumer requirements and developing and merchandising plans to meet those requirements.Successes under his leadership have been featured in leading business and food media. Specialties-Vision, Strategy & ExecutionStrategic & Operational Business PlanningBuilding and Leading Solution Selling Sales TeamsStrong P&L and Operational ManagementMajor Account Development and Pipeline ManagementRevitalizing Stagnant and Declining Sales DivisionsReengineering Operations and Process ImprovementPerformance Enhancement & Business TransformationVertical Marketing, Creative Branding and PR
Education
Guru Nanak Dev University
bachelors, Marketing
1996 — 1999
DAV Public School
+2, Commerce
1993 — 1999
Skills
- Fmcg
- Pricing
- Food
- Global Sourcing
- Merchandising
- International Marketing
- Key Account Management
- Market Entry
- Import
- Wholesale
- Sales Operations
- International Sales
- Profit
- Export
- International Trade
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