Vandhana Bhaskaran
Director - Customer Experience Design & Accessibility @United Airlines
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WORK HISTORY
Director - Customer Experience Design & Accessibility @United Airlines
Chicago, IL, US
I lead digital experience and accessibility across United’s customer channels, driving measurable improvements in usability, inclusivity, and performance while helping establish a higher standard for how airlines leverage design at scale.In my first year at United, I’ve materially improved the end-to-end customer journey. Key initiatives include the Omnichannel onboard experience, Connection Saver, enhanced E2E travel support, and co-branded offers—reducing friction, increasing clarity at critical moments, and enabling more confident, seamless travel for millions of customers.
EDUCATION
University of Madras
Master of Arts
University of Madras
Post Graduate Diploma, Personnel Management and Industrial Relations
Bentley University - McCallum Graduate School of Business
Master of Science - MS, Human Factors in Information Design
SKILLS
ABOUT VANDHANA BHASKARAN
I’m a storyteller and a builder, adept at moving between the big picture and the fine grain. I believe the strongest experiences are created when clear strategy, disciplined execution, and a high bar for design excellence come together. Throughout my career, I’ve led large, global design teams and complex programs from vision through delivery—bringing design, product, and technology into alignment to drive meaningful outcomes.Specialties: Product Management, Digital Accessibility, Service Design, Digital Design, Design Leadership
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