Vander Decastro

About Vander Decastro

As the channel sales leader in Latin America for Cloudflare, I am responsible for developing and implementing our sales strategy through partners and ensuring the growth of our business in the region. I bring over 20 years of direct and channel sales/marketing experience working for companies in USA and Brazil including Cloudflare and Avast Software. In USA I worked for Recoll Management Corp. and Boston Technology. In Brazil, I worked for Banco CCF (HSBC Bank) as CRM Marketing Manager and for Comverse Networks as Marketing Manager for Latin America consulting to large customers such as TIM, Claro, Brasil Telecom and others. I have earned my Bachelor of Business Administration with honors from Northeastern University. I\'ve both Brazilian and American citizenship which allows me to work in either country.Specialties: • Channel sales strategy development and implementation throughout Latin America with focus on Mexico, Colombia, Chile, Argentina and Brazil.• Experience in building and managing high performance sales teams• Proven track record of increasing sales and business opportunities through client development.• Proven ability to create strong client partnerships • Ability to manage budgets and financial reports. Understand financial aspects of sales role, gross margins, sales reports, etc • Experience in maintaining, as well as negotiating, with client partners• Deep knowledge of commercial and technical aspects of internet business including e-commerce, SaaS and Cloud services.Contact me at v••••••••@gmail.com

Experience

1. Head of Channel Sales Latam

   Cloudflare

   Aug 2019 — Present · Miami, FL, US

   My mission is to develop sales partnerships in Latin America to help Cloudflare build a better Internet. We have built a global cloud platform that delivers a broad range of network services to businesses of all sizes around the world—making them more secure, enhancing the performance of their business-critical applications, and eliminating the cost and complexity of managing and integrating individual network hardware. Today, approximately 30% of the Fortune are paying Cloudflare customers-We now have a sales partner in all major countries in Latam-Latam partners are responsible for over 60% of our total sales in the region-Partner sales in Latam grew more than 5 times in 2020 and 2021 and it continues to grow triple digits in 2025-Introduced two-tier channel sales in 2022-Developing partnerships with major systems integrators and MSSPs all over Latam-Implementing a 100% channel driven sales strategy since 2024-Adding and managing distributors to cover all of Latam

Education

• Etep - Centro Universitário

  Electronics Technician

  1986 — 1990

• Market Motive - Master Web Analytics

  Master, Web Analytics

  2009 — 2010

• Northeastern University

  Bachelor, Business Administration

  1991 — 1996

Skills

• Sales Management
• Account Management
• Sales
• Web Analytics Test
• Negotiation
• Competitive Intelligence
• Marketing Strategy
• Management
• Crm
• Customer Relationship Management (Crm)
• New Business Development
• Actionable Web Analytics Reporting
• Online Advertising
• Social Networking
• Telecommunications
• Analysis
• Entrepreneurship
• Segmentation
• Web Analytics
• Strategic Partnerships
• Experimentation & Testing
• Analytics
• Business Strategy
• Mobile Devices
• Social Media
• Online Marketing
• Marketing
• Business Planning
• Strategy
• E-Commerce
• Selling
• Start-Ups
• Market Research
• Product Management
• Consulting
• Lead Generation
• B2b
• Competitive Intelligence Analysis
• Qualitative Research
• Business Development