Vandana G. Bharadwaz

About Vandana G. Bharadwaz

Creative and dedicated marketing professional with extensive experience:• Managing B2C creative and marketing projects for major clients, such as, Lufthansa, DIRECTV, DISH Network, Startec Global Telecommunications, etc. • Overseeing the entire creative/campaign life cycle from research, planning, launch and monitoring to performance reporting• Streamlining tasks, staff and vendors to ensure timely execution of campaigns• Designing media plans tailored for niche markets through BTL, ATL, Digital and Social Media• Implementing diverse campaigns (multi-lingual and multi-cultural)• Determining social media content and engagement strategy for various clients on Facebook, Twitter, LinkedIn, YouTube, etc. • Executing PPC campaigns on Google AdWords, Facebook• Conducting market/competitor and SWOT analyses• Building positive, effective relationships with media, clients, vendors and stakeholders. Specialties: Client Servicing, Account & Project ManagementBranding/Strategy Development Digital Marketing (SEO, SEM, Analytics)Multicultural Marketing

Experience

1. VP, Amazon Lifecycle Marketing

   Synchrony

   Jul 2025 — Present

Education

• George Mason University

  B.A.

Skills

• Marketing
• Mobile Marketing
• Customer Service
• Media Planning
• Client Relations
• Account Management
• Microsoft Office
• Sem
• Media Buying
• Online Advertising
• Google Adwords
• Social Media
• Market Research
• Advertising
• Integrated Marketing
• New Media
• Digital Strategy
• Brand Development
• Public Relations
• Media Relations
• Media Strategy
• Television
• Project Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Marketing Communications
• Facebook
• Email Marketing
• Content Strategy
• Marketing Strategy
• SEO
• Press Releases
• Digital Media
• Ppc
• Digital Marketing
• Social Networking
• Online Marketing
• Management