Vandana S.
Growth@Blinkit | Ex-Classplus | Leeds University Alumna | Strategy & Growth Leader | Driving GTM success, category scaling, and business impact across high-growth startups
- Role
- Associate Program Manager at Blinkit
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vandana S.
With 5+ years in fast-growing startups, I specialise in category expansion, GTM strategy, and 0→1 execution.Currently at Blinkit, I lead cross-functional initiatives to enhance assortment performance, drive regional growth, and deliver measurable impact in a high-velocity, customer-first environment.Core Expertise- Data-Driven Decisions: Leveraging SKU-level analytics & dashboards for performance insights- Retention & Engagement: Designing post-sale strategies to improve user loyalty- Assortment Planning & Growth: Scaling product categories across dark stores, content, and GTM campaigns- Cross-Functional Leadership: Partnering across teams to launch, optimise, and scale high-impact programsI’m passionate about solving real-world business challenges through structured thinking, analytics, and continuous improvement.🤝 Open to: Knowledge sharing, strategic collaborations, and impactful conversations Contact: v••••••••@gmail.com
Experience
Associate Program Manager
Nov 2024 — Present · Gurugram, IN
Education
Guru Gobind Singh Indraprastha University
Bachelor’s Degree, Bachelor of Journalism and Mass Communictaion
2014 — 2017
University of Leeds
MA Advertising & Marketing, Marketing/Marketing Management, General
2017 — 2019
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