Vandan Tripathi

About Vandan Tripathi

As a seasoned Digital Transformation & Marketing Leader with over a decade of experience, I specialize in crafting innovative digital strategies that drive business growth and enhance customer engagement. With a strong background in the healthcare and pharmaceutical industries, I’ve led large-scale digital marketing campaigns, performance marketing initiatives, and AI-driven transformations, helping businesses optimize processes and improve ROI.In my current role at Cipla, I oversee the digital transformation and brand development efforts, focusing on market expansion. My expertise in data analytics, AI integration, and digital roadmap development has enabled me to drive results and create impactful digital experiences that resonate with diverse audiences.I’m passionate about using technology to solve real-world challenges, from promoting safe healthcare practices to digitizing processes. I enjoy building and leading high-performing teams while empowering organizations to develop their digital capabilities.My ability to translate complex challenges into actionable digital solutions has consistently resulted in enhanced visibility, increased customer engagement, and sustainable business growth.Key Competencies- Digital Strategy & Transformation- Performance Marketing (SEO, SEM, PPC, Social Media)- Data Analytics & Campaign Optimization- E-commerce & Market Expansion- AI Integration in Business Processes- Team Leadership & Capability Building

Experience

1. Digital Go-to-market Lead

   Takeda

   May 2025 — Present · Mumbai, IN

Education

• Massachusetts Institute of Technology

  Data Science and Machine Learning- Making Data Driven Decisions

• Ramniranjan Jhunjhunwala College

  Bachelor of Science (BSc), Biotechnology

  2011 — 2014

• Kohinoor Business School, Mumbai.

  Master of Business Administration (MBA), Marketing

  2014 — 2016

Skills

• Crm
• Negotiation
• Microsoft Excel
• Powerpoint
• Business Development
• Communication
• Media Planning
• Leadership
• Marketing
• Lead Generation
• Customer Acquisition
• Presentations
• Interpersonal Skills
• Microsoft Office
• Sales
• Management
• Team Building
• Microsoft Word
• Team Leadership
• Market Research
• Direct Sales
• Teamwork
• Project Planning
• Team Management
• Project Management
• Public Speaking
• Time Management