Vanessa B.
- Role
- Senior Marketing Manager at Glantz Sign Supplies
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Vanessa B.
Vanessa Medina is a Senior Marketing Manager who believes in the ability to improve…
Experience
Senior Marketing Manager
Jun 2017 — Present · Louisville, KY, US
Defined KPIs and conversion point value for social, search, email, event, and digital marketing - Managed development and design of marketing assets, print and digital - Directed strategy for CRM and Marketing Automation software - Designed annual content strategy plan for each business verticals - Facilitate internal sales plan for buy-in from 23 branches and 20+ partners - Spearheaded company rebrand - Negotiated sponsor budgets and managed department budget - Managed event calendar focused on experiential marketing to improve brand-customer proximity - People Management: Ecommerce Content, Digital Marketing, and Sales Support
Education
California State University, Monterey Bay
Panetta Institute Leadership Seminar
2013 — 2013
Los Angeles County High School for the Arts
Theatre/Theater
California State University-Channel Islands
(B.A.) in Communication with an emphasis in Business and Non Profit, Communication
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