Valter Klug

About Valter Klug

28 years at the intersection of big ideas and emerging technology. The medium changes; the drive doesn\'t.As an art director, I taught myself Flash, Director, and HTML before Y2K, then won my two Cannes Lions in 2005 for campaigns that I built from idea to development. I helped build Sapient London\'s digital creative department from the ground up. I led AT & T\'s digital and social strategy at Y&R, the agency\'s largest account at 40% of annual revenue and a 35-person team. I founded Samba Rock with its own Innovation Lab to do cross-border brand work for Tier-1 global CPG clients. I was experimenting with AR in 2019. I launched AI tools in 2024.Some of what I built along the way:• Created the global brand positioning for AB-InBev\'s Guaraná Antarctica (now deployed worldwide).• Helped build the U.S. category for Bauducco Panettone for ten years in partnership with Bauducco’s marketing team, work that drove the brand to open new U.S. manufacturing facilities.• Developed PepsiCo\'s KeroCoco global social media positioning framework (\"True at the Core\"), deployed across markets worldwide.• Took PlantCo (Brazil\'s #1 plant-based milk, A Tal da Castanha) into the U.S. market — top-5 on Amazon US within 90 days.• Helped Inter & Co understand the US market and defined its entry strategy before its NASDAQ IPO• 2× Cannes Lions for brand creative on Reckitt Benckiser and Nokia while at Euro RSCG.Today I run Soundcheck Insights, an AI-powered market intelligence platform built to give brands faster, sharper answers about new markets — the systemization of the same Ideas + Innovation method I\'ve practiced for 28 years.Born in Brazil. Shaped by two years in London. Based in Miami since 2009. Trilingual — Portuguese, English, Spanish.What I\'m looking for now: a senior seat where the work combines big ideas with the next frontier of technology. Chief Strategy Officer. CMO. Executive Creative Director. Head of Brand & Innovation. Either embedded inside an agency\'s creative department as a senior partner, or leading a brand\'s marketing function with creativity, AI, and innovation as core. Miami-based or remote.Other credentials worth naming:• Author of \"A.M.P: Amplify Your Growth\" and the forthcoming \"Too Small To Fall\"• Former Forbes Business Council member and author• Goldman Sachs 10KSB alumnus• Marquis Who\'s Who in America, 2022What I\'m building on the side:Soundcheck Insights: an AI-powered market intelligence platform. The systemization of the same method I\'ve been running my entire career: data → insights → ideas → innovation in execution.

Experience

1. Fractional CMO - Mineral s a (Mineralle and Attiva)

   Chameleon Collective

   Feb 2026 — Present · Miami, FL, US

   Building US brand strategy, marketing, and market entry for two premium Atlantic Forest spring water brands, combining localized positioning with relationship-driven distribution development.

Education

• Faculdade Casper Libero

  Bachelor of Communication, Advertising

  1999 — 2002

• SENAI Theobaldo de Nigris

  Technical, Graphic Arts

  1995 — 1998

Skills

• Interactive Advertising
• Visual Communication
• Digital Strategy
• Animation
• Adobe Creative Suite
• Information Design
• Web Design
• Mobile Devices
• User Interface
• Banners
• Strategy
• E-Commerce
• Information Architecture
• Typography
• Corporate Branding
• Mobile Design
• Advertising
• Concept Development
• Online Advertising
• Indesign
• Creative Strategy
• Presentation
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Digital Media
• Experience Design
• Direct Mail
• Outdoor Advertising
• Flash
• Brand Architecture
• Integrated Marketing
• Ideation
• Corporate Identity
• Logo Design
• Creative Direction
• Concepts
• Photoshop
• Interaction Design
• Brand Development