Valorie Cook
Associate Account Director @Brands And Properties Team
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WORK HISTORY
Associate Account Director @Brands And Properties Team
Brooklyn, NY, US
Pokémon Global lead across TCG, Digital Apps, Video Games, Animation, Play! & Premiere Events lines of business - Responsible for driving triple digit agency growth spanning two year’s based on proven performance & solidifying client relationships - Internal Cross-team workload facilitation across Paid Media, Analytics, Performance & Insights, Creative Production, Influencer & Finance teams- External Cross-Team workload facilitation among paid media vendors, creative agencies, TPCi, 1PD & providers*The•Team formally Wasserman aka Team Wass
EDUCATION
Iona University
BA, Mass Communication
Saratoga Springs High School
Regents Diploma, Commercial and Advertising Art
ABOUT VALORIE COOK
I\'m an Associate Director (AD) specializing in orchestrating complex, full-funnel paid media campaigns. My unique strength lies in bridging the traditional and digital divide, with hands-on expertise spanning TV, Radio, OOH, Paid Social, Paid Search, and Programmatic.I excel at creative problem-solving and serve as a trusted client advisor, consistently ensuring projects are delivered on time and on budget. I use my media experience to proactively guide client and vendor conversations, so translating strategies into measurable results and clear optimization recommendations.Known by colleagues as reliable, forward-thinking, and an effective team motivator, I am passionate about driving team success and eager to continue evolving within the marketing industry.Key Skills: Paid Media Strategy, Account Management, Cross-Channel Planning (Traditional & Digital), Budget Management, Vendor Negotiation, Optimization, Leadership.
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