Vally Kitenge Malamba

Copywriting and Communication Specialist @Arena Magna

GB

Using my experience and creativity to write and edit a variety of marketing and communications materials for ARENA MAGNA\'s clients. This includes website copy, cold email marketing campaigns, opt-in marketing campaign, professional articles, long-form or short form content, social media posts- As a hand-on and result-orientated person, collaborating with the SEO, LinkedIn and SDR teams to develop and execute campaigns in line with the companies’ brand and growth objectives- Managing the company’s branding, including developing and implementing a content strategy, creating and scheduling posts, and engaging with followers, mainly on FB and IG that had not been a specific focus- Implementing good practices for clients investing in content marketing. Good content is not just about the copy but also about an efficient use of it across the various channels identified by the company - Conducting research and staying up-to-date with industry trends and best practices in marketing and communications

Edinburgh Napier University

Business Management With Marketing