Valliappan al
Performance-Driven Growth Marketer | Paid Ads Specialist | Founder’s Office
- Role
- Founder\'s Office at Bversity School Of Bioscience
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Valliappan al
I work at the intersection of Founder’s Office and Marketing, bringing together strategy, execution, and growth.At Bversity, I’ve been part of building the overall marketing engine from designing acquisition funnels to optimizing campaigns and aligning them with admissions goals. This has given me a 360° view of growth, where every piece of marketing content, funnels, operations, and paid ads connects back to business outcomes.Alongside this, I specialize in Meta Ads and performance marketing, especially in Edtech. My key contributions include:Managed ₹5–7 Lakhs in ad spend across programs and campaignsReduced CPL by 52%(₹250 → ₹120) through testing, retargeting, and funnel optimizationHelped build student acquisition funnels that generated qualified leadsWhat makes me different is my dual perspective: I’ve worked hands-on with campaigns while also operating at the founder’s level ensuring that every marketing initiative ties back to sustainable growth and efficiency.
Experience
Founder\'s Office
May 2024 — Present · Chennai, IN
Education
Rajalakshmi Institute of Technology
Bachelor of Engineering, Mechanical Engineering
2017 — 2021
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