Vallari Kanak Nigam
Marketing Strategist - Us, Canada, Australia @Transformative Ventures
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WORK HISTORY
Marketing Strategist - Us, Canada, Australia @Transformative Ventures
Full-funnel D2C growth and performance marketing strategy across Meta Ads for US, CA & AU markets, partnering with media buying teams to optimise acquisition funnels and overall performance•Support US product launches from positioning through execution — owning landing page content, ad messaging, and paid acquisition alignment•Directly build and optimise acquisition and retargeting funnels, improving conversion efficiency through creative testing and landing page optimisation•Analyse performance metrics including CPM, CAC, CTR, and ROAS to refine targeting, creative direction, and repeat purchase flows•Develop education-led storytelling for wellness products, working with agencies and in-house teams to create high-performing video and static creatives across Instagram, Facebook, and TikTok•Collaborate with the email and retention marketing team to design targeted lifecycle campaigns, strengthening customer relationships and improving repeat purchase behaviour
EDUCATION
Young India Fellowship at Ashoka University
Post graduate diploma in Liberal Arts , Liberal Arts and Sciences, General Studies and Humanities
Harvard Business School Online
CORe: Credential of Readiness- Business Analytics, Economics for Managers & Financial Accounting
HEC Paris
Master's in Management (MiM) Grande École , Major in Marketing
ABOUT VALLARI KANAK NIGAM
Marketing Strategist | US D2C Growth, Brand & Performance | Beauty, Luxury, D2C | Strategy to Execution | AI-CuriousI’m a marketing generalist with over 5 years of experience across global brands, as well as fast-moving startups and D2C businesses. My work covers the full marketing funnel, combining creative storytelling with data-driven performance.I’ve led brand-building initiatives and managed acquisition, CRM, and retention campaigns across paid and owned channels. In every role, I’ve taken projects from insight and strategy through to execution and reporting, collaborating with teams across design, product, content, and tech to deliver measurable impact.I’m also passionate about the evolving role of AI in marketing. I regularly explore tools that help streamline workflows, spark creativity, and improve campaign performance.Skills: Performance Marketing (Meta, Shopify), Content Strategy (Social Media, CRM, Copywriting), Email and Retention Marketing, Brand Positioning, Campaign Execution, AI Tools, Cross-Functional CollaborationI’m looking to join a brand where I can apply strategic thinking, creative execution, and a growth mindset to drive long-term results.
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