Vallappa Kumar S
Head of Digital Marketing | IIMB Certified🎖(Gold Medal) | Ex-Dentsu | Ex-Perficient | Digital Marketing Mentor
- Role
- Head of Digital Marketing at Empyra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vallappa Kumar S
I am a Head of Digital Marketing at Empyra, a software consultancy firm, where I have…
Experience
Head of Digital Marketing
Dec 2024 — Present · Bengaluru, IN
Duties:• Lead digital marketing across Empyra’s Atlassian services, Monday.com business, and Appserve.ai product division.• Built and scaled inbound and performance marketing for B2B SaaS and IT service offerings.• Led the digital marketing team to success by fostering a results-driven, collaborative culture.• Drove go-to-market strategy for Appserve.ai products focused on automation, user management, and security.• Managed paid media (Google, LinkedIn) to generate high-quality leads and marketplace traffic.• Optimized lead funnels and conversion journeys using HubSpot, GA4, and CRM tools.• Executed SEO, content, and lifecycle campaigns to drive organic growth and retention.• Developed co-marketing initiatives with Atlassian and Monday.com ecosystem partners.• Collaborated with product and sales teams to align messaging and campaign execution.• Delivered measurable growth in MQLs, app installs, and product adoption across regions.
Education
Indian Institute of Management Bangalore
PG Course
SRM University
Master of Business Administration (MBA)
Anna University
Bachelor of Engineering - BE
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